Regional content drives Indian short-form video apps to TikTok levels

India’s short-form video platforms, like Moj, Roposo, MX Takatak, Chingari and Josh, with their emphasis on regional content from Tier 2 and Tier 3 cities, are rapidly growing.

According to management research company Redseer, the desi short-video apps, have reached almost 97% of the once table-topper TikTok’s user base —  in just under a year after the Chinese app was banned by the government.

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