Adobe wants to help businesses survive the death of third-party cookies



As Google Chrome and other browsers prepare to end support for third-party cookies, Adobe has announced the next generation of its Real-time Customer Data Platform (CDP) to help brands activate known and unknown customer data.

The company’s Real-time CDP allows brands to manage the entire customer profile and journey seamlessly in one system without the need for third-party cookies.





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https://www.cupbord.com/adobe-wants-to-help-businesses-survive-the-death-of-third-party-cookies/

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